Partnerships & Sponsorship
Backing the people growing the game
We partner with players, schools, clubs, and community programmes who reflect what Crow Hockey stands for: commitment, inclusion, and a real love for the sport.
What It Means
More than free kit
Our sponsorship programme is not about chasing the biggest social following or handing out blanket discounts. It is about building relationships with people and organisations who are pushing hockey forward in the right way.
That might mean supporting a committed player, helping a school or club create more access to the game, or working with a community initiative that is making hockey more inclusive and sustainable.
Who It’s For
We support different kinds of applicants
We look for people and organisations who genuinely contribute to the game, whether that is through performance, leadership, coaching, community work, or widening access to hockey.
Players
Committed players who represent the game well on and off the pitch, and who align with the values behind the brand.
Schools & clubs
Teams and organisations looking to grow participation, support players, and build stronger hockey environments.
Community programmes
Initiatives using hockey to create impact, increase inclusion, and open the game to more people.
What We Look For
Fit matters more than reach
We care more about authenticity, consistency, and contribution than headline numbers. A huge following means very little if there is no real connection to hockey, community, or the values we want Crow to represent.
The strongest applications usually come from people doing the work already: showing up, supporting others, building something meaningful, and taking the game seriously.
Strong alignment with Crow values
Consistency and commitment
Positive community impact
A clear reason for applying
Before You Apply
This programme is selective by design
We want applications from people and organisations who have a clear reason for reaching out and a genuine connection to the game. Setting expectations early helps us keep the process fair, focused, and useful for everyone involved.
01
Every application is reviewed individually
We look at context, alignment, and potential fit rather than treating applications like a numbers exercise.
02
Applying does not guarantee support
Submitting a form is the start of a conversation for a potential partnership.
03
We do not offer blanket 100% sponsorship
Support is considered case by case and depends on the kind of partnership being discussed.
04
Follower count is not the deciding factor
We care far more about authenticity, contribution, and long-term alignment with the brand.
05
The clearest applications stand out fastest
If your goals, values, and reason for applying are obvious, your application is much easier to assess.
Who We Work With
Partnerships rooted in the game
We work with schools, clubs, and community organisations who share our belief that hockey should be ambitious, inclusive, and open to more people.