About Crow Hockey
Crow Hockey: The Story So Far
We started Crow Hockey with a simple goal: make high-performance hockey equipment that puts players and the planet first. Built by hockey people, for hockey people.
Where It Started
Built on the sidelines of lockdown
During lockdown, hockey pitches went quiet—but the frustration around expensive, inaccessible equipment only got louder. We were tired of seeing players priced out of the game they love, and of brands treating sustainability as an afterthought.
Crow Hockey grew from that moment. We set out to design technology-forward sticks and apparel that feel incredible to play with, stay kind to the planet, and never ask you to choose between performance and price.
What Drives Us
Performance, inclusion, sustainability
Every product we release has to pass three tests: it has to perform at the highest level, be genuinely accessible to players and clubs, and respect the environment it is made in and played on.
Serious about performance
Technology-forward sticks and protection that give you confidence every time you step onto the pitch.
Built for real players
From school clubs to national leagues, we design with feedback from the people actually using our gear.
Community at the core
We partner with programmes that open doors for players who might otherwise be left on the sidelines.
Giving Back
Hockey should be for everyone
We are proud to partner with organisations that support both local and international communities. As one of the original participants in the #HockeyAllIn movement and the original official equipment sponsor for the Hockey Mentors programme, inclusion and diversity are at the heart of everything we do. Our sponsorship programme is open to all — no restrictions by age, colour, or creed.
Our main charity partner is Mind UK. We donate 5% of every sale — whether or not a promotional or partnership discount code is used — directly to Mind, to help them continue their vital work supporting people through the darkest times. Mental health matters to us, and this partnership is our commitment to making a real, ongoing difference.
Sustainability
Better gear, lighter footprint
As a brand, we are determined that the future of the sport - and the world around us - is protected. From exclusively using recycled cardboard sourced from local stores for our own home deliveries and donations, to partnering with our factories to ensure all our apparel is recycled, organic, and vegan-friendly. A great example is our Snapbacks, crafted from recycled and rescued ocean plastic - fully traceable through our manufacturer back to where it was collected.
We are also proud to partner with Ripple Africa, whose Tree Planting project works with thousands of farmers and communities planting millions of quick-growing trees every year - providing sustainable timber, firewood, and fruit trees (mango, papaya, guava, avocado, and citrus) to support local livelihoods. Together, we have already planted 19 million trees, averaging two million per year. For every stick sold, we fund the planting of 4 trees - including fruit trees - helping communities grow both forests and income.